A SEASIDE holiday retreat is going from strength to strength thanks to a unique “family feel” which led to a wave of new customers post-COVID.
Darwin Escapes’ New Pines Holiday Home Park, on the outskirts of Dyserth and Rhyl, is unlike any other in the region.
Employing 40 staff and with more than 300 caravans and lodges on site – all of them owned, rather than rented – there is a sense of community which has led to the creation of sports clubs, a dining society, social organisations and more.
There is even a walking group with up to 180 members, two of whom have completed a trek to the base camp at Mount Everest, where they proudly displayed a New Pines flag.
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Following a revamp which included sports and leisure facilities, a heated swimming pool, bar and lounge, a dog walking area, and a bustling entertainment complex, the park is busier than ever before.
Sales manager James Jones said there is a togetherness and warmth that appeals to prospective owners, a welcoming, safe environment which attracts families from Wales, Merseyside, Cheshire, the Midlands and beyond.
“There is a real community feel to New Pines, which stems from the ownership model we have here,” said James, from Mold, who celebrates a decade with Talacre-based Darwin Escapes in 2025.
“There are so many clubs and groups which make people feel special, there is an exclusivity because every caravan and lodge is owned – it’s their little piece of Wales, and they love that.
“We did see an upturn in sales following the pandemic – our try before you buy offer has been well-received - and upgrades in stock, and as we approach our busiest time of the year the future is looking bright.
“We make life as easy as possible, it’s very simple to buy, we are flexible and there is something for any budget, because inclusivity is paramount to us.”
With offers including free site fees, free energy bills and 50 per cent off site fees next year, interest is building into the summer, with caravan prices beginning at £19,999.
But James says those are peripheral factors, a bonus for their demographic.
“While there has been investment in the buildings and facilities over the years, and in bringing the very best live acts to the park, the real draw has been the atmosphere and camaraderie,” he said.
“People use New Pines differently, there are couples who have been here for a long time, whose children have grown up together, and generations of families who return because of the memories they have.”
James added: “Because of our unique location, nestled between the beach and countryside, we have beautiful views while being a stone’s throw away from vibrant towns and cities.
“This has all played its part in the success of New Pines, and long may that continue.”
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