A SEAFRONT hotel in Llandudno has won a major global award after a “green revolution” cut its carbon footprint by a huge 84 per cent.

The Grade II listed Llandudno Bay Hotel has been honoured at the international Lux Life Travel and Tourism Awards.

As a result of a raft of eco-friendly initiatives at the premises, owners the Everbright Group were crowned Sustainable Luxury Hotel Group of the Year.

The award is the latest in a series of accolades for the hotel, including being hailed as a trailblazer by the Net Zero North Wales Network for showing that investing in green technology made sound business sense as well as being good for the environment.

It was also named as the Ethical, Responsible and Sustainable Hotel of the Year 2023 at the Go North Wales Tourism Awards.

When the Everbright Group took it over in 2021, the hotel had been closed for over two years, there was no hot water to the top floor and it was facing rocketing energy bills forecast to be more than £300,000.

Rhyl Journal: The Lux Life Sustainable Luxury Hotel Group of the Year AwardThe Lux Life Sustainable Luxury Hotel Group of the Year Award (Image: Mandy Jones Photography)

Three years on the green refurbishment of the hotel has seen those bills slashed to just over £80,000.

Now the company intend to roll out the renewable recipe for success across the other hotels in the group, the Belmont and the Queens, in Llandudno, the Wild Pheasant Hotel and Spa in Llangollen and Rossett Hall Hotel, near Wrexham

The award judges said: “Llandudno Bay Hotel adopts an environmentally conscious approach, investing in the latest economic systems to reduce costs and implement best practices.

“It is a remarkable seafront hotel with a simple strategy of providing outstanding service, a welcoming attitude and sustainable practices to shape the future of hospitality.”

Liam Donnelly, manager of the Llandudno Bay Hotel, said: “The hotel just wouldn’t have been viable with those energy costs but we had taken over while the hotel was still closed due to Covid which meant we used the difficulty to invest in new systems.


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“We wanted to introduce more technology and we did this over two stages, the first to modernise the existing systems and the second to decarbonise the business.”

New aluminium and copper radiators were installed which only required 650 litres of water compared to the old system’s 2,500 with that water only heated to 55C instead of over 70C.

Multi-zone temperature controllers were fitted in all the bedrooms and public areas to avoid heating empty spaces to the same level as those in use while new electric vehicle charging points were installed, including a 50Kw DC Fast charger.

Everbright have now also fitted solar panels including thermodynamic panels as an alternative to air-source heat pumps with the electricity generated by the panels capable of being stored in batteries to be used at peak times and also to support the electric car chargers.

Mr Donnelly added: “We’re seeing guest numbers picking up too including international guests, most recently from Italy and the USA and we have Scandinavian groups coming in next so it just shows the overseas business is there to be had.”

Everbright Hotels Group Operations Director, Darryl Shaw said: “The big savings in carbon emissions will really kick in when the green energy generation and storage systems come fully on stream so that when peak usage occurs, we will have batteries ready to transfer the stored energy back.

“We have invested £150,000 in the project and we estimate that we will get payback in two years.

“We have instigated a proactive approach to sustainability, so fewer delivery miles from local suppliers have reduced our carbon footprint.

“Voltage optimisers have been installed to scale down electricity consumption by 11 per cent.

“It’s a treble win because we get the much-needed cost saving, we get a significant decarbonisation of 90 tons annually and we get customers because the market is saying that people are choosing to stay in hotels which are environmentally responsible.”

“The good news is that our green energy initiatives have enabled the hotel to operate more economically and with a substantial reduction in carbon emissions.”