AN INDEPENDENT shoe shop in Prestatyn is celebrating its 10th anniversary, and has launched its very own collection to mark the milestone.

Elevate Your Sole, at 170 High Street, was launched by Hal Holmes-Pierce in 2013.

The store sells a wide range of footwear across men’s, women’s and kids selections.

Rhyl Journal: Hal at the opening of the shop in 2013.Hal at the opening of the shop in 2013. (Image: Elevate Your Sole)

Mr Holmes-Pierce and his staff have maintained the business as a popular alternative to chain stores, as much of the town’s high street is.

In a social media post, the owner said: “I'm thrilled to announce a significant milestone for Elevate Your Sole - we've reached our 10-year anniversary.

“A decade of style, trust, and colourful journeys, and we couldn't have done it without you.

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“Your trust, your loyalty, and your belief in our vision have been the driving force behind Elevate Your Sole.

“As we celebrate this moment, we have exciting news to share - to mark our anniversary, we've launched a brand-new collection of our own shoes that we're incredibly proud of.

“Thank you for being part of the Elevate Your Sole family.

“Here's to the next 10 years, filled with even more discovery, trust, and a rainbow of playful colours.”

The business also encouraged customers to share their favourite memories of the shop over the years to mark the anniversary.