SUPERMARKET chain Iceland has revealed the date which its store in a Rhyl shopping centre will cease trading.

The shop in the town’s White Rose Centre will be shutting its doors on Tuesday, March 14.

It will be closing, the company said, following a continuous decline in business at the store.

An Iceland spokesperson said: “We will be closing our Iceland store in the White Rose Centre in Rhyl on March 14.

“It is never easy to take the decision to close a store, but trade in the shopping centre has been declining for years.”

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Iceland has other Denbighshire sites at Clwyd Retail Park in Rhuddlan, and on Prestatyn’s High Street.

The spokesperson added: “We are confident that we will be able to serve our many loyal in-store and online customers in the area equally well from our nearby stores on Clwyd Retail Park and in Prestatyn.”

It was previously believed that the Rhyl store would be closing on March 11.

Last week, a spokesperson for the shopping centre expressed its landlord’s sadness at Iceland’s decision to vacate the premises.

Discussions were said to already be underway regarding who will take Iceland’s place.

A White Rose Centre spokesperson told the Journal: “The landlord is disappointed to see Iceland leave the centre, especially when so many other retailers, including Specsavers, Warren James, New Look and EE have recently renewed their leases.

“We understood from store feedback that this unit traded well. However, Iceland have decided to rationalise their interests within their out-of-town store at Clwyd Retail Park.

“We are following up leads with potential occupiers, as the unit has both the benefit of rooftop parking and secure servicing arrangements, and is positioned in a key area of the mall adjacent to Sports Direct/USC.”