VOEL Coaches has teamed up with ITV and has secured a deal as their ‘transport partner’ for I’m A Celebrity...Get Me Our Of here!
As a result of the deal, the company, located in Dyserth, has been able to recruit more drivers to fulfil ITV Studios’ requirements.
Michelle Kerfoot-Higginson, managing director of Voel Coaches Ltd, said: “We at Voel Coaches are grateful and thank ITV Studios for this opportunity in our 71st year of trading.
“Like many other local businesses’, this year has been challenging and we hope that this opportunity will boost the local economy having lost out on the usual tourist summer season.
“I am sure that the local area with prosper from the locality of the show, this year and in the future.”
ITV has worked with a number of businesses in the local area ahead of I'm A Celeb.
They secured a deal with Manorafon Farm Park, which is next to the castle, and booked out Abergele Golf Club, allegedly to stop 'prying eyes'.
ITV paid Gwrych Castle, the location for the 20th series, £300,000 to use the castle grounds.
Mark Baker, chair of the Gwrych Castle Preservation Trust, admitted to the Journal in September that he had never watched I'm A Celebrity...Get Me Out Of Here!
He said: "Before all this, in terms of an idea of what the show involved, I didn’t really have much of an idea.
“You hear culture references to it but I don’t really watch tv that much.”
One of Dr Baker’s conditions, for the castle to be used, was that jobs and opportunities were provided to people from the area.
The money from ITV has helped the trust accelerate their programme of work.
A fundraiser is ongoing, to raise money to enable the castle to have permanent light and heat in the future. More than £2,000 has been raised.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here