AMBER Davies has partnered with sanitary product brand Always to raise awareness of period poverty.

The 2017 Love Island champion, was meant to be in rehearsals for UK tour of Bring it On, but the pandemic has brought the musical to a halt.

Instead the former Ysgol Glan Clwyd pupil is using her time wisely and is using her platform to bring awareness to ‘those most in need’.

Posting on her Instagram, Amber said: “I have joined forces with Always UK & Ireland to raise awareness on period poverty in the UK and help end it.

“After researching and educating myself on this, I am eager to use my platform to bring this matter to the surface.

“I truly believe that no woman should have to struggle month to month.

“Luckily Always have partnered with @inkdirect [In Kind Direct] and @Uk.youth to help ensure young people have access to products they need.”

Amber, of Denbigh, posted a video, which has received more than 37,000 views, of her carrying out a home workout.

She added: “I think it [keeping active at home] is really important for your own health and for your mental health.”

Amber earned critical acclaim when she made her professional stage debut as Judy Bernly in 9 to 5 The Musical and later, on the UK tour.

She was due to play Squad Captain Campbell in the upcoming UK Tour of Bring it On the Musical, which will not go ahead in 2020.

It is hoped a new tour will run in Autumn 2021.

Susan Davies, Amber’s mum, said: “She has got the platform to raise awareness, it is something she feels really passionate about.

“She was suppose to start rehearsals in April and then she was told it wouldn’t happening.

“She is quite slim and petite and she isn’t massively into exercise, but the work out [demonstrated on the video] just shows little exercise you can do to help your mental health, and she is keen to promote that. Exercises you can do at bedroom, in your garden - wherever you to do it.

“She feels it is an amazing opportunity. She had had a lot of positive messages from her former teachers at Glan Clwyd.

“She has read up about period poverty and realised the impact it has had on younger people and others. You don’t realise the impact until you read about it. It is massive.

“She has also during this time donated two ipads to Child and Adolescent Mental Health Service (CAMHS). She feels lucky she is in a privilege position to be able to do this.”

Amber has stayed at her home in London with dog Oreo during the pandemic.

Susan added: “Oreo has been a lifeline in lockdown. She laughs with Oreo everyday.”