RHYL is set to reclaim it's title as a "showman's town" this weekend with its new homegrown, three day festival.

K Fest will bring children's favourite Peppa Pig, Britpop legends Ian Broudie and The Lightning Seeds and DJs Weiss and Judge Jules for the standalone events at the Events Arena from Friday, August 2.

Named after co-founder Kareem Ghani, the event has set-up through a shared love of live music with former Rhyl High schoolmate John Marchbank and is expected to bring thousands to the town after three years of planning.

Mr Ghani, a chartered surveyor and father of twins Akeem and Azeem, aged 9, said: "Rhyl has always  always inherently been a showman's town, the Victorians knew it, and I'm thinking long term to try and bring this back to Rhyl with its first proper festival.

"The town's lost a lot of this heritage, but now construction has finished on things like SC2 and the hotels, we though this would be the perfect time to take advantage of all the people who are holidaying in the UK.

"The first day was inspired by my children, the second day is a culmination of types of events that I used to frequent and day three is the type of events John enjoys.

"We set our ambitions high as we wanted to put on a large event for all ages and I always like to throw myself in at the deep end."

No stranger to hard work, the first time-festival organiser Mr Ghani - who formerly ran Kareem's the Restaurant on Queen street along alongside his full time job as a chartered surveyor - has devoted his time, alongside Mr Marchbank, to the inaugural event's launch.

Mr Ghani, 36, added: "I've had to take three weeks off work and turn away jobs, as well as not seeing my kids properly in a while, to get everything ready.

"I was brought up working on a market stall in Mold, so I'm no stranger to hard work. It is a massive sacrifice, but I'm Rhyl born and bred and the town is so close to my heart, I just wanted to give back.

"I remember when the events Arena was under construction when I was 10, and since then no one has really pushed it to its full potential.

"Obviously, there have been some really successful events, like McFly, Madness and UB40, but We're hoping that if we can bring an annual event it might encourage some investment in the arena.

"The idea as well is that we can build on the regeneration of Rhyl. If Colwyn Bay can attract between 10,000 and 15,000 people to a stadium off the A55, what can we do here with a purpose built venue?"

Tickets are still available for each day of the festival, and start at £18.40 for adults and £9.60 for children under 17.

To book visit skiddle.com.