A BUSINESS owner has been left royally chuffed after her company featured in the magazine Vogue.

Ellie Jones, 23, director of Ickle Peanut Group, was approached by Vogue to feature its brand – Mini Royals – in its ‘Darling Buds of May’ feature.

Mini Royals is a baby and toddler brand that specialises in baby firsts, memories and outfits. Customers can also personalise baby outfits.

The company has just launched its 100 per cent organic cotton range, which is made in the UK.

Ellie, a former Rhyl town councillor who stepped down from her role so she could fully commit to her company, said: “We were over the moon to receive such brilliant news.

“We were previously featured in the sister magazine Tatler at the start of the year but never thought, being a small brand, that we would make it into Vogue.

“It felt amazing to know all our hard work is being recognised.”

Ellie started the online baby and children’s wear business in 2017 with her father Simon Jones.

She added: “I am incredibly proud of my dad for having the idea of being a local T-shirt printer and for pushing me into doing what he knew I could do.

“We started work in a shed and we now have our own unit which has enabled my mum Natalie Jones and my partner Roy Stevens to also come on board and join the family business, which is such a big achievement.”

The company makes use of a manufacturer which is UK-based.

It made the change so it could have a better input in designs and give its clothing a luxury feel.

“We rebranded in October last year and from then it’s been non-stop for us,” Ellie said.

“We do see local customers purchase items from us. We would like to thank everyone for their support.

“We hope we are an asset to Rhyl.”