ASDA is extending a trial of its inclusive hour, which aims to create the ideal shopping environment for the disabled, in selected stores across North Wales.

The stores involved are: Llandudno, Llangefni, Pwllheli and Kinmel Bay.

Back in 2016, Asda was the first retailer to introduce a quiet hour and has since been working with a number of charities and local authorities to understand the simple changes which can be made to stores to aid customers to make them more inclusive for people with hidden conditions.

On Tuesday mornings the selected stores will launch an hour for local people with autism and dementia who may feel intimidated or stressed by noise and disturbance. Across the stores employees have gained a better understanding about dementia and autism by undertaking awareness sessions.

Asda launched the inclusive hour and has worked closely with community groups to understand their shopping needs, including cutting out many electronic distractions, such as music and display TVs, whilst not using the Tannoy for any announcements, turning down the volume of the beeps on all checkouts, Ensure all specialist equipment e.g. wheelchairs, electric scooters are available and accessible and lowering lighting levels.

Asda board member, Jodie Tate, said: “The inclusive hour trial shows how far we’ve come in recognising the needs of our customers with disabilities or hidden conditions and to promote inclusive shopping.”