Barbers across North Wales will be given a helping hand to save lives while giving a ‘short back and sides’ as part of new drive to raise awareness of men’s mental health and the male suicide rate.

Groomers from across the region are set to receive training to spot the warning signs of mental health problems in their customers, along with best practice guidance on how to listen, give helpful advice, and signpost to support services.

Launching on International Men’s Day (Monday, November 19), the initiative aims to raise awareness of the avoidable tragedy of male suicide, which is the biggest killer of men under 45 in North Wales, and across the UK.

Statistics show that men are three times as likely to take their own lives as women, with men accounting for 75% of all suicides in the UK.

The training drive is being supported by NHS Charity, Awyr Las’ I CAN campaign, which aims to tackle stigma and encourage more open conversations about mental health.

It is being led by Local Implementation Teams which include representatives from Betsi Cadwaladr University Health Board, local authorities and mental health charities, who are working together to implement North Wales’ first integrated mental health strategy.

It’s a cause that is close to the heart of Prestatyn barber, Mahir Soylu, who says that barber shops have an important role to play in supporting men who are struggling with their mental health.

Since opening LL19 Barbers in Prestatyn two years ago, the 31-year-old has used his own experience of suffering with stress, anxiety and low self-esteem to help others.

“Barber shops provide that safe space for men to open up about how they’re feeling” he explained.

“We’re not close enough to our customers to know what is going on in their lives, but we work in close proximity to them for 15 minutes and we are literally touching them. That breaks down a barrier and brings more openness.

“I’ve had people crying in my chair. Simply asking people how they are and how they’re doing can make all the difference. I don’t often have the answers but I know I can make an impact by just listening.

“I think the training programme is an absolutely fantastic idea. It will give me a better insight into what it’s like to live with certain conditions and how I can help them.”

The training has also received the backing of Jason Parry from Caernarfon, who runs the Magic Clippers Barbers.

He said: “Barbers are in a unique position to help clients who have mental health issues. They can open up to their barber in a way that they might not open up to other people so this is a real opportunity for us to make a difference.”

Kai Hough, owner of Kai’s Barbers in Bangor, added: “Men know and trust their barbers and because it’s a chilled out environment they feel like they can open up and talk about their problems. It’s great to get something being done about men’s mental health. I’m hoping to learn more about coping strategies and get more general awareness of mental health and how we can help people.”

Sam Watson, Betsi Cadwaladr University Health Board’s Head of Mental Health Service for North West Wales, said the training drive would complement work that is taking place across the region to improve mental health support.

She said: “There have been a number of successful initiatives to encourage people to talk about their mental health, but it’s also vital that people have the skills to listen effectively and provide helpful advice.

“We’re working hard to improve the mental health services we provide, but we also recognise the crucial role that people in communities across North Wales can play in supporting each other.

“The training programme is the first step towards building resilient communities which are empowered to take ownership and responsibility for making changes to improve people’s lives. This is critical if we are to reduce the rate of death by suicide and prevent mental ill health.”

The training programme is set to be rolled out more widely next year and Betsi Cadwaladr University Health Board are encouraging anybody interested in getting involved to register an interest by contacting them at bcu.info@wales.nhs.uk.

The free and confidential C.A.L.L Mental Health Helpline is available 24/7 to provide emotional support and signposting to local services. Call 0800 132 737, text ‘Help’ to 81066, or visit www.callhelpline.org.uk.