A CAMPAIGNER living with dementia is backing a new health board strategy.

Chris Roberts, 57, from Rhuddlan, was diagnosed with vascular dementia and Alzheimer’s disease at the age of 51.

The former businessman, ambassador for the Alzheimer's Society and vice chair of the European Working Group for People with Dementia, has become a major advocate for others with the condition.

He is now lending his support to Betsi Cadwaladr University Health Board (BCUHB)'s new dementia plan, which launched on May 23.

The strategy outlines how BCUHB will build on progress made to improve the experience of all people living with dementia who access health services across North Wales.

Chris, who is married to Jayne and has five children, said: "This was developed by the professionals alongside people who are experts by experience. It was a true collaboration, not just a ‘tick boxing’ exercise, and the health board have included, recognised and valued the expertise of everyone living with dementia.

"We mustn’t just see the diagnosis of dementia as people living with dementia are much more than just a diagnosis. You have to still see the person - the bank manager, the plumber, the builder, the professor, and the researcher."

As part of the plan, a commitment to work with the Alzheimer’s Society to officially become a ‘Dementia Friendly Organisation’ has been made.

Other priority areas include improved safeguarding; ensuring carers feel welcomed, valued and supported; and improving access to assessment for diagnosis.

BCUHB has also promised to incorporate into the strategy all relevant recommendations from the independent Health and Social Care Advisory Service (HASCAS ) report into the standards of care on Tawel Fan Ward at Glan Clwyd Hospital.

Sean Page, consultant dementia nurse at BCUHB, said: "We recognise that the voices of those living with dementia and in particular their families have often not been heard. BCUHB as an organisation has had to learn, not only to listen, but to truly hear what people have said.

"Everything we have heard through our conversations with people with dementia and their loved ones has been valued and considered in producing this strategy."