A FISH shop in Rhyl is amongst six shops set to batter it out for a prestigious “best in Wales” title.
Simply Fish & Chips in Rhyl and Simply Fish & Chips in Denbigh, are part of the top 60 shortlisted across the UK by the 2015 National Fish & Chip Awards which has been organised by Seafish, the authority on seafood.
The shops will compete against each other to become the regional winner of the Independent Takeaway Fish and Chip Shop of the Year placing them in the competition to win the ultimate title. The British champion will be revealed in London, next January.
To reach this stage of the competition, each shop has been judged by an industry “expert” and visited by a mystery diner.
The shops are all assessed on criteria which includes product quality, sustainable sourcing, marketing and customer service.
The next stage will determine the best two fish and chip takeaway businesses in Wales and who will go on to compete for the prestigious regional title.
Paul Williams, chief executive of Seafish, said: “These awards have not only improved the industry standards by consistently rewarding and testing businesses, they have also raised positive awareness of the issues surrounding sustainable fishing practices and encouraged shops to implement sustainable sourcing.
“Last year we witnessed some of the highest calibre of entrants ever. The bar is constantly rising and we can’t wait to see the top fryers battle it out this year.”
In October, Seafish will announce the top 10 regional shops competing for the flagship award. These shops will then be invited on a study trip to Norway, organised by award sponsor the Norwegian Seafood Council to see first-hand why Norway is regarded as one of the world’s most sustainable fishing nations.
Stuart Fusco, owner of Quayside and last year’s winner of the Independent Takeaway Fish and Chip Shop of the Year, added: “Being named Britain’s best fish and chip takeaway was a dream come true.
“The judging process is very rigorous and challenging, but ultimately it comes down to your enthusiasm and love for the industry.”