Petite Bateau, the pioneer of baby chic, has long been championing its cause for the well-dressed tot and is now joined by an army of style conscious children’s fashion retailers like Jojo Maman Bebe and Caramel Baby and Child who will transform your infant counterpart into a stylish mini me.
Arguably, we’ve become slightly obsessed and magazines like Milk, dedicated to promoting the best of baby couture have only fuelled this. More and more high street retailers have cottoned on to the trend too, and with a vast choice of teensy tiny fashion must-haves, it’s never been easier to keep your gurgling infant looking stylish.
Once upon a time, stalwarts of British retail like Marks and Spencer had a monopoly over good quality, affordable baby wear; not any more. The sheer volume of retailers now stocking baby clothes means the competition is fierce and we can be more discerning when choosing quality, style and affordability.
While we all want our children to have the best, prices upwards of £16 for a baby grow from stores like Petit Bateau make a huge dent compared to a bundle of three for £4.50 from stores like Tesco, especially when they’ll only outgrow them in two weeks time.
And it’s not just the high street who are there to help you get kitted out for when your little one arrives; online retailers such as very.co.uk offer good quality, affordable baby clothes with an emphasis on style too. Online shopping is particularly handy for mums and mums-to-be who’ll know the difficulties of navigating the high street with a pram in tow.
Very.co.uk offer Ladybird staples as well as baby fashions from Nike and Adidas if all that kicking makes you think he might be a budding Beckham. And while you’re there, you can also pick up prams, potties and baby bubble-bath.