Money lender Wonga shot to fame last year after sponsoring Blackpool FC in their debut season in the Premier League. In a new form of marketing for Wonga, chief executive and company founder Errol Damelin felt that not only was there a connection between Wonga’s customers and football, but that Wonga is a brand attractive to anyone, especially given the parlous state of the economy. Indeed, everyone could use a little extra help for special occasions; fortunately, then, Wonga can provide instant cash loans or pay day loans to keep the money flowing until pay day.
Wonga chose to sponsor Blackpool because the club's rise to fame mirrors the dramatic growth of the company. The Seasiders are a small club with a great deal of potential and drive for success, whilst Wonga also has big aspirations to enter the premier league of responsible and successful lenders.
Wonga is a provider of short-term loans. Customers can get access to instant cash by applying for online loans with an application that takes only minutes to complete. Borrowers can avoid late payment fees from creditors by applying for a loan through Wonga; a company that puts its customers in control using the three following steps:
1) You choose how much money you need
2) You choose when you want to repay
3) You will receive an instant decision
Wonga works with a simple online application that won’t leave you rummaging around through reams of paperwork. You just complete the three steps above and you’ll receive a quote for the full cost of the funds; then you’re well on your way to accessing your loan. If you’re approved, you’ll receive the cash into your bank account within 15 minutes. On your chosen date, Wonga will take the single payment from you; and that’s it.
You can choose up to £400 initially; if you’re responsible and pay your loan back on time this sum can be increased should you use Wonga again. The only way you’ll accrue additional charges is if you don’t pay back your loan on time.
Wonga is a proponent of responsible lending, meaning it differs from other lenders that are less scrupulous and may use coercing tactics to ensure you borrow more than is necessary. Wonga lets you decide how much you need to borrow and when you want to pay it back; you do not keep accruing interest and Wonga shows you upfront just how much everything will cost without any hidden surprises; that’s why it has earned the highest ratings in customer satisfaction surveys.
While Wonga endeavours to become a well-known brand through its sponsorship of the Seasiders, part of the allure of sponsoring a club is to get involved in the sport and make the season enjoyable to fans.
With Wonga, it’s all about trust and its commitment to you is simple: if you pay back your money on time, and in full, your trust rating grows. Fans put their trust in their favourite football clubs in a similar way. One thing is crystal clear; everyone at Wonga will be trusting Blackpool bounce back into the big time.