Children under 15 who are spotted around Rhyl wearing a helmet will be given a small gift and safe cycling information by the neighbourhood police team.

It will also include a prize draw card which they can send off and enter a competition to win one of 10 great prizes including the top prize of a Nintendo Wii Game Console.

PCSO Fiona Davies said: "Some children are influenced by peer pressure and don't wear a helmet because it's perceived as being un-cool. This campaign will give us the opportunity to promote the obvious benefits of cycle helmets and to reward those who do wear them. We think that this will also be an effective way promoting road safety and responsible cycling”.

Government figures show that child cyclists are more than three times more likely to die on Britain’s roads than adult cyclists and that wearing helmets can reduce the severity of head injuries by up to 85 per cent.

The police are also running scheme where the public can have cycle marked with a UV marker and photographed. This information can be used to identify a cycle which has been lost or stolen.

PCSO Fiona Davies: "We have more than 100 cycles recovered to Rhyl police station every year; this scheme helps us to quickly identify and return bikes to their rightful owners and the sticker Bike Coded placed in a prominent position helps deter cycle thieves."

Anyone who wants to register for bike marking can contact Fiona Davies on 0845 607 1002 or 0845 607 1001 (Welsh Line).